Ideas
coach is a marketing and sales idea source for increasing census and profits. Our ideas will work for:
* skilled nursing homes
* assisted living facilities
* retirement communities
* adult foster care homes.
Easy and inexpensive census building ideas
If you continue
to do what you’re doing, you will continue to get
the same or worse results. If you really want to grow your census quickly
- you will need to make significant changes now. Your census building success
is mostly a result of your willingness to try new marketing strategies. The
areas you will need to make changes in are the foundations of long-term care
marketing. They include: read more...
How to eliminate budgeting challenges
Do you seem to be moving backwards
with budget overruns, cuts and the negative effect it has on everyone? To oversimplify the budgeting process, you have two options when working with the budget.
The seemingly easy-to-do budget balancing variable is to make cuts. The more difficult,
upward moving variable is to set realistic budgets, adopt a zero tolerance policy for expense overruns and invest most of your time and resources on becoming more desired and profitable. We suggest putting more emphasis on the offensive moves that would enhance
revenue and cause your staff to use the positive forward motion to get more excited, generate new ideas, and work more effectively. There is no limit to your revenue generating potential; there is a
limit on how much you can cut from your budget. Each budget overrun and cut made tells your staff, "we accept mismanagement and failure". Remember, you are what you accept. You have another, more positive option when dealing with the budget. You could reduce your budget
cutting pressure by read more...
Improving your payer mix
All
of your existing resident’s quality of care and the future of your organization is at risk if you’re not fiscally
responsible with your payer mix. We have found that read more...