Making your focus growth, development and profitability. You would likely make more revenue with product / service enhancements, developing a valuable specialty, expanding services, geographic market expansion, improving marketing effectiveness, becoming worthy of charging a higher price and enhancing your sales teams efforts.   You can’t move forward if most of your time and resources are not consistently working on growth. Your organization is never still, it's always going up or down. You will know if your organization is working against itself because it's making budget cuts, reducing staffing hours, eliminating good programs, cutting marketing, focusing too much on survey issues, and consistently trying to fix repeating problems.    We are not suggesting that you do anything to ever risk resident care.  Rather, we suggest investing in things that offer exceptional care and a return on your investment.  You obviously need to manage your expenditures. But, we suggest placing more time and resource allocations in the areas that will generate more profit and forward movement.

You'll get better at the things you focus on, invest time in, believe in, talk about, measure, and reward. If you focus on making budget cuts you'll get more opportunity to make budget cuts. If you focus on being a profitable world class long-term care organization, you likely will become what you hoped to achieve and focused on. If you focus on and allocate reosources toward creating something that profitable clients need and want, becoming known, making it easy for customers to select you, and closing more sales. Then, when it’s budget time the big question is not where can we cut, but how much more will we make next year, and how can we enhance our residents, employees, and owners lives with the extra revenue. 

Now that you know the basics of how to avoid budgeting challenges, it's time to generate some new, profitable, upward moving ideas. We have an idea for you. We suggest that you order the e-book "Easy and Inexpensive Ideas For Increasing Census Revenue". This e-book will give you tested and proven ideas on how to create more revenue and avoid budgeting challenges. If you order the e-book today we will include an additional e-book on sales and the payer mix an no additional charge.

We offer you two payment options
1 Pay Pal
With Paypal you are sent to a download page right after you make your payment. It's an easy and quick process. $49.98

2 Invoice and Check Payment
Print out our invoice and send us payment of $49.98. Make the check payable to Michael Larson. Send payments to: Michael Larson, 1454 Benjamin NE, Grand Rapids, MI 49505.

Click here to go to the invoice page.

Click here to learn more about the e-books

Selling

We have found that most long-term care organizations loose sales from poor sales practices. The sales people are not properly
trained. Selling long-term care services is unique and requires specialized training to be done effectively. If you order the census building e-book we will include a copy of the e-book "Easy Ideas on How to Improve Sales and the Payer Mix". These books give you easy to do ideas that will boost your census and profitability. You don't have to be a marketing genius to understand how to implement these ideas.

These e-books were written specifically for the long-term care industry. The author, Michael Larson, has over 16 years of successful long-term care, marketing and sales experience. He has compiled many ideas that worked in various long-term care facilities, along with his own extensive long-term care marketing and sales experiences.

Consider this... The two e-books are only $49.98. If the ideas from the books help you attract and sell just one
new client, and they pay $4,000 a month for your services for one year, you made $48,000 from a 49.98 investment, Does that sound like a good investment to you? If you really embraced the ideas from the e-books, and as a result won 20 new residents, you would have made $960,000 from the $49.98 e-book investment. Start increasing your census and profits today, order the "Easy & Inexpensive Ideas For Increasing Census Revenue" and "Easy ideas on how to improve sales and the payer mix" right now.

We offer you two payment options
1 Pay Pal
With Paypal you are sent to a download page right after you make your payment. It's an easy and quick process. $49.98

2 Invoice and Check Payment
Print out our invoice and send us payment of $49.98. Make the check payable to Michael Larson. Send payments to: Michael Larson, 1454 Benjamin NE, Grand Rapids, MI 49505.

Click here to go to the invoice page.

Click here to learn more about the e-books

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