Prospering amid Medicare cuts

The new Medicare cuts weaken a very profitable payer source. Even more cuts are expected. Most LTC centers have designed their entire organization around therapy driven Medicare patients. Changes in Medicare may soon require a new way of doing business for long-term success.

Medicaid payer source is usually unprofitable. Medicaid patients tend to be long-term, helping to keep the census high. Just filling beds with any payer source would be a good strategy if you didn't need to make a healthy profit to survive. The financial struggles of some states makes even receiving Medicaid payments questionable. 

You’re left with private pay and insurance company contracts. Depending on insurance companies for your survival can be scary.  Just ask hospital administrators and physicians.  Contracts will likely become more profitable than Medicare, but private pay patients will likely become your best long-term option. Private pay patients tend to stay longer, reducing your expenses, maximizing profits, and stabilizing census. You ultimately have control over the price. A sharp increase in customer demand for your organization will enable you to maximaize profitability. Becoming the healthcare center of choice is within your grasp and we can help you generate more profit.

The days of plentiful government money and depending on the hospital for a full census are fleeting. Medicare changes will change soon alter how LTC centers think and work. Profitability, strategic planning, and marketing need to become the new focus for survival.

Unfortunately, there are not enough profitable private pay customers to go around. Only a few organization will shine as other struggle with dwindling government support. The profitable LTC centers will reinvent their core offerings to become “the best of all options”.  Their mass appeal will win private pay market share from distant markets, just as the Mayo clinic lures patients from around the world. Organizations that continue with business as usually will find expenses rising as profits shrink.  It’s a recipe for failure.  New ideas and strategies are needed now. We can help you position your organization for future success.

Our e-book “How To Attract The Most Profitable Patients” will simplify the transformation process for you.  The e-book starts by help you align your business to the right customers and markets. It gives you the information needed to win the most profitable patients and flourish long-term. The e-book will help prepare your organization for changes in the industry and your specific market.  One size fits all thinking will no longer work for LTC centers.  Critical strategic thinking and bold moves will be needed to help your organization prosper in the new LTC environment. 

The e-book shares Ideas on how to make your LTC center one of the first choices of private pay patients.  This is not a get rich quick or easy task, nor is it a fleeting project of the month. It’s a whole new way of thinking and working.  These new concepts are imperative for long-term profitability.

Survival will be difficult if you are in a market with few private pay patients.  You may need to slash expenses to unsafe levels to remain open. A better option is to attract more profitable private pay patients from distant locations.  You’ll need to create a LTC center worth traveling a great distance to receive your specialized services.   You can do this. Just as the Mayo Clinic draws in patients from around the world, so can your center.   Your future success will not happen by accident.  Our e-book will give you the information needed to help you flourish in the new LTC market.

Your organization will miss out on the most profitable patients if you continue with business as usual.  Your LTC center needs to start making big changes now to succeed in the future.  We can help you position your business for the new hyper competitive LTC environment.  Start by reading the e-book today.
$49.98

About the author
The e-book is written by a long-term care planning and marketing expert, Michael Larson. He has over 16 years of experience in long-term care strategic planning and marketing. Mr. Larson has studied what is working and not working in long-term care facilities nationwide. His resume’ includes marketing/planning roles in skilled nursing facilities, assisted living facilities, CCRC’s,  and regional marketing director for a leading Long-term care organization.  Since 2000 he has helped hundreds of facilities with planning, leadership and marketing through ideascoach.info. 

The e-book covers:

• How to read your industry and market for opportunities and threats
• How to best position your LTC center for long term profitability
• How to gather critical information for strategic planning
• How to attract the most profitable private pay patients
• How to be successful if you’re in an overly competitive market, even if you have an outdated facility
• How to implement new strategies and stop destructive habits
• How to make your employees more productive
• How to thrive when the industry becomes hyper competitive for the most profitable patients

This e-book is perfect for LTC admissions/marketing managers, administrators, and business owners. Any executive responsible for generating profits and building a successful LTC center should read “How To Attract The Most Profitable Patients” today. This e-book is an opportunity to gather ideas that will position your organization for long-term success. Don’t delay, start reading it right now.