... most long term care organizations tend to focus on and measure success by their census, rather than net profitability. Filling every bed will not necessarily maximize profitability. As you know, the more residents - the more expenses and risk. A 65% census comprised of upscale private pay residents may actually generate more net profit than a nursing home with every bed filled with a medicaid payer source. Your payer mix needs to be monitored very closely. Once a bed is occupied it may be years before you get another chance to fill it again with a more profitable payer source. Make sure your goals and emphasis is always on net profit and not census.

Now that your focus and measure of success is on net profit, your next step is to determine what profit margins you receive from each payer source. Work with your accounting department to discover the average length of stay and average profit per payer source. This information will indicate how much profit you make from each payer source and which type of payer source you want to attract. Now determine what percentage of each payer source your facility needs to exceed your net profit goals. Once you have your payer mix targets set it's time to go find the customers.

When you know what type of customers you want to attract it's much easier finding them and building a care system around them. Did you notice how we moved from taking any customer that inquiries to specifically targeting a customer. The more targeted customer inquiries you obtain the better your chance of meeting your payer mix goals. Now your mission is to generate ideas to attract the most profitable payer sources.

We have many ideas that will help you generate more profitable clients. We suggest that you order the e-book "Easy and Inexpensive Ideas For Increasing Census Revenue" This
e-book will give you tested and proven ideas on how to boost targeted inquiries and profits. If you order the e-book today we will include an additional book on sales at no additional charge.

We offer you two payment options
1 Pay Pal
With Paypal you are sent to a download page right after you make your payment. It's an easy and quick process. $49.98

2 Invoice and Check Payment
Print out our invoice and send us payment of $49.98. Make the check payable to Michael Larson. Send payments to: Michael Larson, 1454 Benjamin NE, Grand Rapids, MI 49505.

Click here to go to the invoice page.

We have found that most long-term care organizations loose sales from poor sales practices. The sales people are not properly trained. Selling long-term care services is unique and requires specialized training. If you order the census building e-book we will include a copy of the e-book "Easy Ideas on How to Improve Sales and the Payer Mix". These books give you easy to do ideas that will boost your profitability. You don't have to be a marketing genius to understand how to implement these ideas.

These e-books were written specifically for the long-term care industry. The author, Michael Larson, has over 16 years of successful long-term care, marketing and sales experience. He has compiled many ideas that worked in various long-term care facilities, along with his own extensive long-term care marketing and sales experiences.

Consider this... The two e-books are only $49.98. If the ideas from the books help you attract and sell just one
new client, and they pay $4,000 a month for your services for one year, you made $48,000 from a $49.98 investment, Does that sound like a good investment to you? If you really embraced the ideas from the e-books, and as a result won 20 new residents, you would have made $960,000 from the $49.98 e-book investment. Start increasing your census and profits today, order the "Easy & Inexpensive Ideas For Increasing Census Revenue" and "Easy ideas on how to improve sales and the payer mix" e-books right now.

We offer you two payment options
1 Pay Pal
With Paypal you are sent to a download page right after you make your payment. It's an easy and quick process. $49.98

2 Invoice and Check Payment
Print out our invoice and send us payment of $49.98. Make the check payable to Michael Larson. Send payments to: Michael Larson, 1454 Benjamin NE, Grand Rapids, MI 49505.

Click here to go to the invoice page.

Click here to learn more about the e-books

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