Clients will select a long-term care (LTC) organization based on location alone if nothing unique and valuable is offered.

The best way to maintain a full census is to completely transform your organization. It starts with redesigning your core offerings and then moving outward. These reconstructive initiatives are an entirely new way of doing business that will be enable you to offer customers a convincing reason to select your facility while creating barriers for your competitors. You'll create a specific value for your facility most other facilities will not take the time nor invest necessary resources to compete with.

It’s like driving a car with a chugging, smoking engine.  You can put some additive in the gasoline for a temporary quick fix of the broken engine symptoms.  The long-term approach puts a new engine in the car.  You can try some new marketing programs for a temporary spike in your census; but if your core business offering doesn't attract customers it needs revamping. In the long-run you would have saved money and time by reinventing your business first and then using the quick census growth tactics.  Let's dive in deeper into making the changes necessary for long-term success.

We can learn a lot about what changes to make by studying the differences between successful and struggling facilities.  We have found that struggling organizations have similar problems.  Their employees resist change and their managers struggle to meet basic benchmarks.  There is no inspiring vision, and if goals exist they are basic operational goals in response to recurring problems.  The administrators invest most of their precious time fixing employee related problems. They have no time or energy left to make the changes needed to appeal to potential customers. These struggling facilities face crippling budget cuts, when they should be receiving extra rebuilding resources.  Read More >