This is a rare opportunity to learn the secrets behind how to build a successful and profitable LTC facility.

The planning, leadership, and marketing lessons presented at the seminar will show you how to use your time more effectively, become organized, and produce better outcomes.

4.5 continuing education units CEU's are available for nursing home administrators (MN & other states soon).  The seminar is designed for Nursing Home Administrators, admissions/marketing managers, and your entire leadership team. Your team will learn how to develop a vision that motivates and excites your employees. You will be given a step-by-step guide on how to make your visions into reality.

In this seminar you’ll learn

• How to create a long-term vision for your facility
• How to unite and motivate your staff
• How to enhance the quality of life of your residents
• How to create realistic step-by-step plans for achieving far reaching dreams
• How to make your facility more appealing to customers
  
• Strategies that set your facility apart from your competitors
  
• How to attract more new residents
  
• The secrets to building and maintaining full census. 

We specialize in long-term care planning, leadership, and marketing.  We know first-hand the challenges associated with building and maintaining a full census these days.  Our ideas will help you generate a vision for your organization. We will show you how to outsmart your competitors and attract enough inquiries to maintain a full census.  The step-by-step ideas presented in the seminar can be applied to your facility immediately.

What you will cover Key success indicators How to take advantage future changes How dreaming big influences your success 4 success keys: 1 - The drive theory 2 - Awareness theory 3 - Path of least resistance theory 4 - Closing theory Specializing v. Generalizing Building competitive barriers to entry Branding 101 How to create a long-term vision Market analysis Creation of long-term vision options Vision selection criteria & process Enhancing the vision Writing a vision statement Selecting a target market Criteria for selecting a target market Prioritizing your target markets How to use target information to boost admissions Buying behaviors and preferences Internal branding How internal branding impacts your census How to implement your vision internally How to use a brand filter Concepts for internal branding How to unite and motivate your staff Long-term vision awareness Excitement transference The personal contribution effect How to guarantee positive movement       External branding Image development External brand tools How to expand the value of your brand How to expand the depth of your brand How to measure the effectiveness of your brand building efforts Turning a vision into a strategic business plan Why plan Anatomy of a strategic business plan Tools for writing a strategic plan Strategic plan examples Marketing plans Establishing targets Becoming known among your target markets – mindshare Creating and prioritizing action steps Tips on getting more done with less Action step evaluation and adjustments Who should attend? The seminar is especially valuable to administrators, admissions/marketing managers. and your entire leadership team. It's helpful having your entire team obtain the information need for leadership, planning, and growth. Executives responsible for generating profits and building a world-class facility framework should also attend this seminar.  About the author and presenter The seminar is written and presented by a long-term care marketing expert, Michael Larson. He has over 16 years of experience in long-term care strategic planning and marketing. Mr. Larson has studied what is working and not working in long-term care facilities nationwide. His resume’ includes marketing/planning roles in skilled nursing facilities, assisted living facilities, CCRC’s,  and regional marketing director for a leading Long-term care organization.  Since 2000 he has helped hundreds of facilities with planning, leadership and marketing through ideascoach.info.  This seminar is an opportunity to gather ideas that will quickly transform your facilities to successful outcomes. Send us an email to suggest a new seminar topic or location.