Wouldn't it be nice to know how your business is perceived and what type of experience your potential customer have when shopping your facility? Our mystery shoppers program lets you tap into the minds and feelings of your potential customers. A comprehensive analysis report is included with your mystery shopper research. The mystery shopper report overviews a typical customer's true opinions about your facility, how it looks, feels, smells, functions, and how favorable or unsatisfied they are with your sales. And most importantly, how likely they would be to use your services to care for a loved one. To have a mystery shopper visit your organization and to receive the detailed report with suggestions is only $250. The information gained from the written report enables you to fix areas that cause you to loose sales. Fixing just one problem area could result in thousands of dollars in increased revenue. To find out more about mystery shoppers call Michael Larson, the ideas coach project consultant at 616-608-7795.

It's helpful knowing how your business is perceived by potential customers. it's also helpful knowing how your organization compares with your competitors. Being able to compare what you offer to what your competitor's offer from the eyes and hearts of a customer is priceless information. The study gives your the data you need to make smart strategic growth moves and correct problem areas quickly. This information is also helpful when determining your pricing. You can charge more if your image, products and services are perceived as being more valuable. And as you know, higher prices often means higher profits. You should really conduct a market comparison study yearly to remain competitive. Your competitors may have made significant image, operational or price changes and you wouldn't have known about it unless your conducted a market comparison study. We have a quantity discount program for market comparison studies so you can afford to conduct them often.

Our mystery shoppers are professionally trained and experienced. They know what to look for and how to review long-term care organizations to give you the most useful information. If you were to use an untrained friend or acquaintance for your mystery shopper research you could actually do more harm that good. Our mystery shoppers won't know you or anyone in your organization. This ambiguity prevents your results from being influenced by relationships and extenuating circumstances. Friends, friends of friends and acquaintances tend to tell you only the good things that you want to hear, making the information useless. You really need a completely unknown, trained person from a company that specializes in long-term care, like ideas coach, to give you true customer reactions to your organization.

Perhaps the best part of the mystery shopper program is the suggested improvements section of the report. We not only give you an honest customers perspective of your entire business, we also give you suggestions on how to make changes that will make your business more appealing. Your organization will become more attractive to potential customers and generate more sales if you follow through with our suggestions for making more sales.

To learn more about having a mystery shopper visit your organization or receiving a market comparison study call MIchael Larson right now at

616-608-7795.

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